August 13, 2021

Why Do so Business Startups Fail?

I've often been told you only fail when you give up. What about those who don't give up but, lose their momentum or their excitement to keep doing the mundane things that are needed so a business doesn't fail.

I was chatting with a business partner and this was our discussion. Why is it we start out super excited and are sponges to learn all we can? Similar to little kids starting kindergarten. The start of something is exciting and thrilling. Uncovering the unknown and learning things we didn't even know we didn't know.

I've often seen this illustration used to depict what could happen when you give up too soon.

Quitting right before hitting the jackpot!!

What about the person who doesn't quit but, dirt or debris starts falling on their head. Or bugs are crawling up their pant legs.

These distractions draw our attention away from our goals our dreams and our forward momentum.

Getting back on Track

When I was homeschooling my children every year was a new start, a new beginning and the excitement was incredible. We had a new curriculum, new schedule and we loved looking forward to the topics and projects we were going to learn about that year.

One of the strategies I implemented as the year went on and other activities looked more enticing and children's enthusiasm lagged was to change things up. We would take a day and play games that incorporated the lessons they were learning. We would take our schoolwork and go to the park or even sometimes if we really needed a change we go on a trip to grandma's house and possibly even visit places that enhanced their education on the way.

Just breaking up the routine gave us a fresh start. Even if it was sending overactive boys out to play in the mud!! (You can always make a science experiment…😆)

Take a break and play in the mud!!

It's important to do things that excite you and light you up. Not every task is exciting but, if you allow drudgery to set in you're not too far from quitting completely.

Adults are not a whole lot different

As adults, we think we just have to keep doing what we are doing and the results will come. The guru said to be consistent with the program and the results will come.

I do completely agree with being consistent with the process. There are things we need to do every day in growing our business. But, my challenge is…. do we have to do it the same way all the time or because it has worked in the past for so many.

Just as children lose enthusiasm adults get distracted and bored. How do you keep the excitement for growth while doing some of the mundane things that we need to do?

We know we don't want to quit because those diamonds are just a few more swings of the ax.

But, the dirt is falling on my head and the ants are crawling up my pants. I'm tired of dealing with the paperwork…… 🐜 🐞

Conquering the Mundane

In the past, I have gotten discouraged and frankly bored with building my business at times. I know at least for myself if I am not challenged or conquering a new idea my mind wanders and isn't so productive.

I am not promoting buying all kinds of programs to challenge yourself in a new area. Or following the next ‘shiny object' to keep your mind growing. But, always having a growth mindset is incredible to keep momentum in your life and business.

I've recently been reading the book Key Person of Influence by Kevin Harrington and Daniel Priestly.

In this book, they talk about evaluating your life the up and downs. The lessons learned and accomplishments achieved. What in your life excited you and what talents did you discover?

If you build a business around those things it isn't drudgery anymore. Too often I've encountered entrepreneurs that are following someone and doing what that Guru is telling them to do but, they don't enjoy it and aren't having success.

The world has changed these past two years especially in 2021. I've heard the number of new businesses is around 4.4 million that is astounding. There are businesses popping up serving niches that have been underserved. You don't need to know everything about a huge niche like Health and Wellness.

What specific area in Health and Wellness are you passionate about?? Avoiding overwhelm and finding that niche that lights you up and you could talk about forever.

In this bookKey Person of Influence, they delve into the idea of specializing in micro niches. Those talents you discover about yourself will lead you to a micro-niche that you can be the Key Person of Influence in.

When you're doing something that lights you up you're a lot less likely to give up on it.

An Extra Kick in the Butt

Being an entrepreneur is something we choose because we want Freedom. Time freedom, geographic freedom, and Financial freedom. Just because we are in business for ourselves doesn't mean we need to do it by ourselves.

Surrounding ourselves with like-minded people not only helps our business but, it helps to stay excited about what you're building. Having a community of entrepreneurs from all over the globe there is always someone awake somewhere.

I love being challenged, supported, and inspired by other entrepreneurs. Within our community, we have many trainings, new opportunities for growth, conversations of encouragement, and opportunities to travel together.

Being a part of this community has taken away the opportunities to get distracted for me. Staying plugged in and learning new ideas or being reminded of things I hadn't done for a while. All keep my mind and focus in the right place.

My mentor did a short webinar on what this community is how it helps entrepreneurs.

Take a few minutes and watch it here: Discover How Entrepreneurs are achieving Success in 2021

To Your Success,

Heidi 🤩

PS. I would love to chat with you and hear about your business and your goals. When you finish watching the WEBINAR please schedule a time!! I would love to share ideas on how you can build your business faster or scale it larger!! Book here: Pick a time that works for you!!

About the author 

Heidi Albertson

I spent eighteen years homeschooling my children, while learning entrepreneur skills at the same time.  Now that my children are grown, I've taken that knowledge and developed a business to help other moms tap into their own super powers and become successful entrepreneurs themselves!

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  1. Although I never homeschooled, I can certainly relate to many points in your post. I have learned to "change things up" and have also been working intentionally to rebuild my inner circle with like-minded people. Love reading your content, Heidi!

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