Have you ever felt like you wanted to comment on someone's Social Media Post, but don't because you know they will send you a link to buy something?

Unfortunately, this is what a lot of people are being taught to do to sell their products or get people to join their company.

I want to discuss a different approach. Permission marketing is the privilege (not the right) of sending someone information that is relevant and desired by them.

When you have earned someone's respect and they are paying attention to what you have to offer they are paying you with something precious. They are giving you their time which they cannot get back.

Permission marketing also recognizes the power of the consumer to ignore marketing. It realizes that treating people with respect is the best way to earn their attention.

It's a lot like dating. You don't ask someone to marry you on the first date. Don't ask for the sale the moment you meet someone either. You earn the right, over time, bit by bit.

Relationships take time and earning someone's trust means letting them get to know and like you. Asking them questions and showing interest in who they are and what they do.

You can offer people free things in exchange for their attention whether that be via email or other written media.

The overall idea is you get their permission before sending them something whether that be a link in messenger or an email. Just because someone likes your post or accepts your friend request does not give you permission to spam them with links to buy your product.

*Some verbiage and ideas were taken from Seth's Blog

There are many Marketing lies told to new online marketers. It's pretty upsetting when people are told marketing strategies that may have worked well 20+ years ago, but bringing those strategies online is ineffective on the best days.

A lot of things have changed when people started marketing on Social Media. But, last year everything changed in the world of social media marketing and the training out there doesn't reflect this change. They are still teaching an old-school way of marketing online.

I invite you to check out this Entrepreneur challenge that teaches marketing strategies that are working in today's culture. There are a million ways to make a million dollars come to find out what strategy aligns with you!!

There are affiliate links in this Blog. This means if you make a purchase I may make a commission at no additional charge to you. I don't recommend things strictly for the commission. I only recommend things I have personally used and had success with.

To all your success,

Heidi 😉

    6 replies to "Permission-Based Marketing"

    • Elisa

      Earning a like or a sign up for an email or an event is a lot to work. So many strategies are out there but I agree that asking questions and building relationships are good ways to go.

      • Heidi Albertson

        Yes, building a business is a lot of work. It's a relationship business for sure.

    • Martha

      Permission marketing sounds great. I've liked a FB page and next thing I get a message telling me of a great product. I'm always skeptical as to which one's are honest.

      • Heidi Albertson

        Yes, I've had that happen too. People are looking at the $ instead of making an impact on others.

    • Paul Taubman

      Yes – that happens a lot, unfortunately. I don't see it soo much with liking a post, but when connecting (especially on LinkedIn).

      • Heidi Albertson

        Linkedin is a little different from FB. I have found people are either just about pushing their business on you or they are really interested in learning how to market effectively.

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.