I know whenever I heard the word sales I would cringe. I never felt I could sell anything.

Lately I have been challenged to rethink what I think about sales. When we think about we do in life as mothers, fathers, siblings, wife, husband, employee, friend etc.

We are making sales presentations every day. As a mother or father you are selling your kids on what food to eat or why they should clean their room. Yes, you can just order them to but, to create good habits you would ‘sell' them on why they should keep their room clean.

As a husband or wife at one point in your relationship you ‘sold' the idea you would be the perfect spouse to your future spouse.

We typically don't look at these things as sales presentation but, at the root they are.

When we are approach a situation that is uncomfortable because we feel like we are trying to sell something to someone. Keep these things in mind:

1. Treat the person you are talking to like a Human Being!!

Now this may seem obvious but, when we get into a conversation and start treating someone like they are a lead or a prospect it affects how the conversation goes.

Instead enter the conversation with the hopes you can solve something for the person.

Take more time to listen to the other person and hear what they are saying. You especially need to be detached from the outcome if they buy from you or not.

Show genuine interest in the person and be sincere.

2. Ask Questions

Talking to people about their lives, their business by genuinely asking them to tell you.

One phrase that is a huge help when asking questions is simple, “oh that's interesting …. tell me more about that.”

Let them talk, take notes and pay attention. When you are genuinely listening to hear them and not just to respond they will know.

Some questions I ask are:

  • What do you do for a living/business?
  • How long have you been doing that?
  • What do you like about it?
  • What do you dislike about it?
  • Are you doing this full time or part time?
  • If you could wave a magic wand what would your life look life in 6 months; 12 months….

Get them to dream and tell you more. At this point you should be able to see if what you have would be a good fit for them or not.

3. Know what problem your product or service solves.

If everytime you talk to people about your product or service and they don't buy from you….there may be a problem.

That's why the conversation is so important and listening to them. Just because someone has skin doesn't mean they want or need a skin care regimen.

Know what your product or service solves and knowing the pains and desire of your prospect. Match them up and your golden.

4. Ask for the sale

It's not so much asking for a sale as asking if they want a solution to the problem they told you about.

You listened to them and you know your product or service can solve an issue for them.

Now is where you would talk about XYZ. Acknowledging what they told you. Thanking them and respecting their openness with you. Based on what they told you ask if it would be ok for you to share something you think might help the situation.

In this scenario you're not so much selling a product or service as much as matching up a problem and a solution.


I truly hope you got value in this article and it helps you with ‘Sales' conversations in the future.

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You see a full over view of YEP and how it can help you in your business.

To your success,


    4 replies to "How to be in Sales Without Feeling like a Used Car Salesman"

    • Alice Gerard

      This is a great description. The idea of having to sell anything just filled me with so much terror. The suggestions are so down to earth and so people oriented that they take the terror out of selling!

    • Melissa Brown

      Thanks for these tips, Heidi. No one wants to be that used car salesman.

      It's so important to listen to hear what the other person is saying and also what they're not saying. Treat the other person with respect and aim to help them solve problems. When you're not attached to the outcome but aiming to help them solve a problem, you'll come across more genuine. Your know, like, trust factor will grow exponentially then.

    • Martha

      Great tip Heidi. When we had our interior decorating store I would start chat with clients and it actually relaxed me and them. The majority of our clients became repeat customers because they said they felt welcomed.

      • Heidi Albertson

        That's awesome!! When people feel heard it's builds a relationship and people buy from those they know and trust. Thanks

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